I have bought tons of their hiking/running/casual stuff.
It fits me well and they have petite sizes. But the one cycling top I bought from them was awful and I returned it. They don't have a lot of cycling stuff and it does seemed to be geared for tri. It seems like they don't "get it" for cycling apparel from what they offer. Maybe they don't want to compete with Terry or other women's cycling wear makers.
Just my opinion. Other than the cycling stuff, I would buy all of my clothes from them if I could!