For me, Eden hits the nail on the head by pointing out that it's not about being made specifically for women but rather smaller people. The smaller frames, handlebars, levers, cranks, etc., are what draw shorter, smaller, more petite women to the WSDs. Everyone I know who is an average-size woman or taller is able to find non-WSD gear that works for them. The only reason my first two full suspension mountain bikes were WSD is the fit. But companies are finally becoming wiser. Now that it's available in extra small, I own a new non-WSD bike that is practically identical in size specs to my older one. Short top tubes are critical to bike fit for me.

Most mountain biking women are not concerned about fashion. Fit, performance, durability...those are the things we need and want. Though I will have to admit that given two items identical in everything except color, I will pick the one with a color I like best.