Fit comes first. So, I would start by trying on as many road shoes--both in terms of styles and brands--as you can. See what fits you best, and then start scouring the web for the best deal you can find. I'm pretty sure most of the major brands make a lower priced model, but no shoe is a bargain if it doesn't fit you right. Keep in mind, too, that road shoes can last a long time if cared for properly. So, while $200 may seem like a lot of money, you can generally count on not having to replace them for a while.