I almost feel guilty when I make a wool convert, because it is such an expensive habit to have. I've made at least 3 this year.

I recently went on a kayak camping trip in the everglades - the day after we got back, I got an email from one of the girls that went with about what an expensive person to know I was, because she'd gone to costco to get the rechargeable batteries I had, bought all the snacks in costco I'd brought on the trip, bought the patagonia nano puff jacket that I had, and had bought some merino wool.

I was biking with a lady at Bike Virginia who was telling me how these ridiculous people at REI told her to buy wool cycling socks, and who would be stupid enough to buy something like that? Kmerzad and I bought immediately pointed to our feet. So we were mocked for being sheep and just listening to whatever the guy in REI told us to buy. A few days later in the morning, she was chilly so I loaned her my ibex solano jersey... About 10 mins later, she said "well, I'm not getting socks, but I might need a wool jersey like this" She emails me everytime she buys something wool now and I helped her buy smartwool hiking socks a couple weeks ago

I went to the rally to restore sanity with a friend of mine, who very much is a shop at nordstroms or macy's and buy $600 designer purses and clothing person. If was going to be cold, so she borrowed an icebreaker sweater from me. I very nearly didn't get the sweater back, and have been helping her buy wool since. Her bf laughed at her till she bought him some wool socks.