I've been very happy with the SRAM Rival components on my 2010 Madone 4.7. My old bike was mostly 105, so I can't compare to Ultegra.
I know how you feel about the color -- I would have preferred a different color bike (old and new are both silver/gray) but I got a great deal on the new one so I'm okay with it.
- Gray 2010 carbon WSD road bike, Rivet Independence saddle
- Red hardtail 26" aluminum mountain bike, Bontrager Evoke WSD saddle
- Royal blue 2018 aluminum gravel bike, Rivet Pearl saddle
Gone but not forgotten:
- Silver 2003 aluminum road bike
- Two awesome worn out Juliana saddles