Predictably Irrational is great book, well written and engaging. Ariely is now at Duke, but you should check his teaching page (best ever... try to check his office hours): http://web.mit.edu/ariely/www/MIT/teaching.shtml
And he blogs at http://danariely.com/
Along similar lines, Nudge by Richard Thaler (rumored in the last few years for a Nobel in econ) and Cass Sunstein. The experiments are equally interesting, but the tone is not as engaging as Ariely's. Here's the blog associated to the book, but doubt that written by Thaler or Sunstein: http://nudges.org/



Reply With Quote