Well, I wouldn't necessarily expect a lot of local traffic to come to your house unless you include your community name in the metatags and content. People aren't likely to find you unless they already know you're there.

When I say attract traffic, I mean from people all over the country/world who may be trying to build their own light display and need a how-to. You might even consider posting videos on YouTube and direct them to your site for more detailed plan information. You can leave your actual address/town name out of it if you want.

If you want to monetize the site and earn a little to cover the electrical bills, you'll want a lot more traffic and ads that will get them to click on through and buy the stuff you're using to build your displays, you know? "Here's how I did it and here's where you can buy the supplies, too." And you get a little commission on every sale. It could work.

Good luck. I hope you do your display, regardless.

I like the inner Hobbit.

Roxy