Based on my past life as a Website designer:

1. Find out what kind of traffic your blog gets. You may be able to add affiliate program ads and earn some money from blog visitors.

2. Do a monthly RSS feed of an update, just what you're doing in relation to the Christmas display. See something that inspires a new light creation? Blog about it. Share a favorite hot apple cider recipe for light watchers. Stuff like that. It doesn't have to be much, but if you have regular updates, your blog will rank higher in search engines.

3. And speaking of that, if you have the ability to add metatags to your blog, do it. Christmas lights, light displays, holiday lights, first noel, santa, reindeer, and so on. Then make sure these terms show up in the blog pages -- it makes for a higher relevancy rating in the search engine's algorithm and you'll rank higher on the search results page. YMMV.

4. If you can add a metatitle, do it. How to Build the Best Christmas Light Display Ever! Something like that, and then repeat that in your blog posts a few times, maybe as a sign off line. Again, it gives you a higher relevancy rating in the search results page.

The more traffic you have to your page, and it sounds like you could have a lot, especially if you post lots of pictures of the process, you could make a nice little sum from affiliate programs. People do.

When I spoke with a GoDaddy rep a few weeks ago about one of my domains that gets lots of traffic, he was amazed that I wasn't doing more to monetize the site. He kept saying, "Yeah, wow, um, yeah, you could do a lot with a traffic stream like that." He wouldn't give me details, though.

Anybody got some insight on that? I know I'm not the only site designer in the family here.

Good luck with your blog!

Roxy