I was originally gifted my initial membership, but I will renew it when time comes. I use the forum and enhanced membership stats a LOT especially since I'm tracking mileage with my personal challenge that I have with a local friend.
I know what you mean about the multiple memberships though. I can say though I know of at least ONE that has paid premium for the two memberships he has jerrywebbonline, jerrywebb . I did see that he's duplicating his mileage under both names though. Now that said, who knows if he'll be willing to pay $40 for that priveledge?