I guess it would depend what you use it for. I use it strictly as a logging tool, I do check on occasion to see where I am in relationship to the TE ladies and the other BJ members but I ride to ride and log the miles for my own personal satisfaction. I've joined several of the Virtual Rides as an incentive to reach or even exceed my goal. It also gives me a chance to see different parts of the world without ever leaving the comfort of home. I'm sorry Slantz had to increase the membership fees - but I pay $20.00 a year to play games online, I guess I can pay $20.00 a year to support Slantz! Heck I'd pay $20.00 a year to support this board if they ever decide it's too expensive to keep free.