The same price? Really?

I don't see a $1,600 CF bike on the Motobecan site, which is what Trek says is the MSRP for a 2.3 (much less the price for one on sale)

but anyway, my comment about Motobecan. One of the ways they save money and make their bikes look better is to put one high end component on them - usually a rear derailleur and then call it an "Ultegra" or "Dura Ace" equipped bike. The rest of the stuff is lower grade - usually the shifters are at least a grade down, the cranks are FSA, cheap brakes etc.

When you look at the Trek and they say its a 105 bike - its all 105.

Do you pay a bit for the Trek name? Probably, but Motobecan isn't as generous as they seem either.