Well, it's better than finding a 20 year old girlfriend or boyfriend.
Seriously, although it's written kind of stupidly, I don't see anything wrong with this trend. Most of them started to ride to get fit, lose weight, etc. If someone wants to spend a lot of money on their bike, who cares? What's important is that they are riding. A lot of us have lots of bikes in our stables, which to most "regular" people seems ridiculous.