Short blog here http://jezebel.com/5613749/the-patro...ns-podium-girl
The discussion comments are interesting as well.
"No, the "crushingly depressing" fact is this: the hostesses are often top cyclists themselves. The Tour of Britain is the nation's most important cycling event. It is also all-male. The only way women can participate is through capitalizing on their looks and handing out awards. Most of the podium girls are not aspiring models or actresses—they're athletes, looking for a way to participate in the biggest event of their chosen sport."
That is sad. I don't follow major bike racing competitions within North America, if this does/will happen, it is hoped that some strong female racing cyclists speak out and refuse 'hostessing" duties.