Hours (up-to-date for the season if they change)
Map
Services (various tune-up levels, overhaul, etc. Teach me what each one is and why my bike wants one over the over)
Turnaround times
Blog (tell me some interesting stuff that let's me know you're human; teach me about my bike; share some interesting things about biking in the area, etc.)
Events (both store-based like classes and rides as well as local rides)
Local Routes
Special order information, perhaps an on-line form or just an email address that is monitored for the request (If you want me to buy through the LBS, make it easy for me to ask you about availability of a certain tire, etc.)