I care, but I don't let it influence whether I buy the bike or not. It can be tough to find a bike that fits well and has the components the way you want; adding color pickiness into the mix could make it impossible. I wouldn't not purchase a bike just because I thought it was ugly. In fact, I rode a red bike for a long time that I just wasn't wild about.

Of course, when I bought my latest bike, I specifically asked for it totally unpainted, so I guess looks *do* matter... So I guess if you thought it was totally hideous and the ugliest thing you'd ever seen, that's one thing. Mild dislike for the color wouldn't stop me from buying a bike that rode like a dream.