Yeah, I know the fit and component specs are important, but if I didn't have a color choice, I'd find it really hard to get past, say, a Pepto-Bismol pink frame. I hate pink. I'm not a girly girl. I want to like to look at my bike. I look at it like picking clothing. If, however, I could only find what I wanted on a bike with a pink frame, I'd get the sucker powdercoated as soon as I could!