I really do think about components, design and manufacturer first (really I do) but that said... the paint color or scheme always sold the bike for me. All 3 of my current rideable bikes I was very selective about color (My Zurich is silver/sparkly indigo blue, the Santa Cruz dark indigo blue and the Spec. Stump. silver - yes there is a theme here).
I am having a Landshark built (actually frame and folk done - just waiting for the shop to complete the build up). I choose Landshark over another custom builder (all goods bikes) because of the custom paint. My scheme? Green grass, vines and wild roses floating up to a blue skies with clouds.
I should pick the bike up next month and will post a photo.



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