I do care about paint scheme! When I bought my current bike I had my heart set on "last year's model" and primarily because it was a gorgeous red color. The LBS was going to give me a great deal on it as it was last year's model and they wanted it gone. Sadly, it was the wrong size. They were willing to give me the same deal on the current year's model. Sounded great and DH quickly said "take it!" but the problem I had is it was primarily glossy black with a bit of red and some white accents. I decided to buy it and luckily it has really grown on me. Love the black and white and red now. I find over time I've gotten jerseys, socks and a helmet in the same "theme" so I really do like it