I don't think it's too weird. I hope I don't sound too corny, but Lance transcends the sport. I recall that he even made international male sports star of the year a little while ago.

Cycling is a huge spectator sport in Australia, in the sense that Australia has many world classed cyclists, and as a sport does very well at the Olympics. I remember really enjoying the team pursuits and watching the road races etc, even when I wasn't cycling (what there was a time I didn't cycle, it's totally consumed my life now!)

So I can relate!

Eva