I'm not a big PB eater, but recently, I've added some to my breakfast, to get more protein. Since I had finished a jar of PB from Whole Foods (http://www.wholefoodsmarket.com/prod...em.php?RID=537), I decided to try the "smooth operator" from PB & Co. It's a bit sweeter and tiny bit less creamy than the WFM version. Nice, though. I had to buy the dark chocolate version, too. Have not tried that yet.