I rinse my bikes every year or two.
Clean the chains every 3 or 4 months. Or maybe it's every 6-8 months...
Do the lube-and-wipe-off routine to the drive train and lube all moving bits every 3 or 4 weeks.
If there's a particularly nasty booger (like a dead worm or big glob of yuck) on a bike I'll use Simple Green and a paper towel.
Once in a great while I remember to wipe the frames down with Armor-All wipes.
"If Americans want to live the American Dream, they should go to Denmark." - Richard Wilkinson