The pros tend to use ALOT of cream... I don't use as much, but there's a nice white layer on top of the chamois. You have to think they're likely on the saddle longer and are riding more aggressively, and don't stop - like most of us do.
The other thing about applying it - when I'm at home I'll have the shorts off and apply it to the shorts, just expose the chamois. But at my stops along the ride, I just put a thin line of cream down the middle, while my shorts are down, and I don't bother rubbing it into the chamois. It's a lot less messy.





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