Huge Chobani fan, here!!! I typically eat the plain and add in my own honey, ground flaxseed, and homemade granola...yummmm!!!! But occasionally, I will also buy the blueberry, raspberry, vanilla, and pomegranite flavors for a change of pace. I've tried just about all of the Greek yogurts available - Fage, Dannon, Oikos, Trader Joe's, even Yoplait has come out with their own version. My favorite is the Chobani, with the Organic Trader Joe's version coming in a close second.