Bikes from Target are in the same category as the ones from Wal-Mart. It may say Schwinn on it, just like some bike shop bikes, but they are made of less robust materials to keep them under a certain price point.

I know you are probably thinking bike shop bikes are too expensive, but in the long run they are not. A bike shop bike that you outgrow can be re-sold or passed down. If you buy right at the right place, you may even be able to trade it in on a better bike. A big-box store bike will likely have problems with certain components, like broken plastic shifters, cheaply made brake calipers, etc. Those are the problems I see when neighborhood kids bring their bikes for me to fix.

I spent ALL DAY yesterday driving to bike shops in Boulder, looking for my 25 yo son a bike. I saw a lot of bikes! There are some good deals right now, especially at Performance Bike. Is there one near you? I'd go there just to start, if I were you. Also, if there is a bike shop that advertises as a "family" shop or a "community" shop, you will more likely find a good selection in bikes you are interested in, and personnel who will be well versed in them.

Have fun with it!

Karen