Getting those trigger points out hurts like heck... which is more motivation to AVOID them in the future. Strengthen your hip stabilizers, make sure your shoes and your bike fit properly, work on your form.

ITBS isn't common among "athletes," it's common among casual athletes who work only in the sagittal plane - runners and cyclists. Our chosen sports don't give any attention to the muscles that work in the other two planes, so we have to strengthen them purposely.