apologies - I started writing this and I got a bit carried away, Shooting Star's question has really got my passion for the great state of women's cycling both as a elite and mass participation sport in New Zealand at the moment going...
I can't remember if I learnt about the event from seeing a poster in a bike shop window (and every bike shop I walked past for the 3 or 4 months before the race had one) or if I was on a mailing list because I did a (mixed) event by the same organisers last year. The ride had both a 35 and a 76 km option which opened it up to a range of riders.
Methven where the ride was is a small ski town, but Christchurch with a population of 335,000 is only 90 minutes drive away. One key thing is that there have been a couple of very very successful entry level womens only triathlon series (generally 200 m pool swim, 10 - 15 km bike 3 - 5km run) over the past 5 - 10 years that have been really positive in getting women to get into sports. Lots of people have gone on to these to be more involved in running, cycling or triathlon at a more competitive level. Most of the women I talked to at Girls on Bikes had started at one of these events
There are now lots of women who met through these events, various internet forums, training groups and (for triathletse) people who meet at the pool that word of mouth can be pretty good as well
Cycling is really on a high in New Zealand at the moment. There is a core group of men doing well in the pro circuit (two guys in the tour de France and Jesse Sergent won a stage in the tour de Gila a couple of days ago). The womens road programme doesn't get a lot of publicity but there is crossover from the track programme, particularly the coverage that the elite pursuters have got. Even though Sarah Ulmer has retired she is probably still one of the most respected athletes in any sport and of either gender in the country. She has put on a series of womens only rides around the country for a few years as well. Alison Shanks has carried on that success and that publicity for cycling (helped by the fact that a) she is really good, and b) her background in netball which is the highest profile womens sport in New Zealand.



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