It calls his name?
I have a mohair shawl that my kitties love. When I was making it, one of them squished Himself on top of the shawl in the work basket to snuggle in. It was a guarantee that he'd be on my lap while I was working on it - which upset the pecking order in the house. I still think of him when I wear it. The shawl may be teal blue, but it'll always be "Butter's Shawl" (ginger tom-cat). For some reason, know only to them, my other cats like to groom the shawl. So there are some felted spots in it...