Some excellent suggestions by TE for website.

I hate to sound obtuse, but there are alot of remarkable, young people who die every year. I am not clear about Kelly's story that would draw alot more different women who didn't know her, to ride...except to support the charities and enjoy each other's company while riding.

As time goes by, Kelly's ride might need abit of rebranding/renaming..I'm sorry but you are asking how to improve the success/pariticipation of a charity fundraising ride that does require considerable time to plan.