Tattoos are becoming much more accepted, especially among my generation (roughly 20-30). It's not very rebellious to get one, many of my classmates got them on their 18th birthday. Personally I have several very large and tasteful tattoos that are very visible and I get nothing but compliments on them.
I believe it's a societal shift as well, because I get wonderful comments from senior citizens who never would have dreamed of getting one. Maybe because they are so prevalent and visible and most people know someone personally who has a tattoo. They can see for themselves that it doesn't mean anything subversive.