Define "Commute"

[sgtiger]

Does your budget allow for adding pictures in the brochure? I think the reasons that many people do not bike are psychological more than anything else. They hold certain perceptions of who cyclist are and they can't imagine themselves choosing that lifestyle. If you can add pictures that convey how cycling can be incorporated into their lives in a fun and functional way that might slowly seep into their psyche.

Dh got into a discussion with one of his colleagues about why it wasn't practical for families to bike because it cut into the time that busy parents could spend with their children. Dh pointed out that the time spent biking, instead of driving, to the grocery store or taking one's kids to their after school activity could be used as quality time with them. He thinks his colleague is coming around to the idea that cycling can be more than just a whimsical weekend activity.

[kfergos]

Oh my goodness I am so excited.

Here is the final version of my Go by Bike brochure. After reading your comments and talking with other people, we decided to get rid of the word "commute" and any mention of riding to work. Instead, we focused on encouraging non-cyclists, particularly women, to begin thinking of bikes as transportation, not just a toy. I an incredibly excited with how it turned out. Thanks for all your thoughts and comments about this.

[KnottedYet]

It's BEEEOOOOOTIFUL!

I printed it out, folded it up like a brochure. Great picture choices!

I like the link to TE, too!

[out_spokin']

Great job! I like the layout, the readability/white space, the blend of ready-to-go info and links to more in-depth stuff. Way to go!

[ColoKate]

Thanks for sharing, this is really cool and helpful! Bust most importantly...motivating

[Tri Girl]

WOW! The brochure is AMAZING!!!!! I'm super impressed!!! Would you mind if I printed a couple out and gave them to a couple women at work who have expressed the tiniest bit of interest. Maybe that would give them the push. If you do mind, no worries.

[kfergos]

WOW! The brochure is AMAZING!!!!! I'm super impressed!!! Would you mind if I printed a couple out and gave them to a couple women at work who have expressed the tiniest bit of interest. Maybe that would give them the push. If you do mind, no worries.

Sure, you're welcome to print some out, or if you want to PM me your mailing address I'd be happy to mail you a few of the actual ones on Monday.