I was about 20 feet away in the crowd when he made his speech, and heard the same level of commitment from him at last year's summit, so I believe the fellow is earnest.
But where Secretaries change with the administrations, the permanent staff doesn't, and can be fairly fixed in their world view. Based on timing, tone, and content, I'm of a thought that the memo is as much for internal consumption within DoT and the state agencies as it is for the general public, reminding folks that we've already got these sorts of policies in place... so pay more attention to them.
The Reagan Center is a pretty big place, and signage is not one of their better attributes ;-)




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