I stopped doing goody bags with my daughter after her 10th birthday, and even that one was less of a goody bag and more just stuff they collected/made during the party (it was a Chinese theme, so they kept the chopsticks they used, the calligraphed name they painted, the chocolate dipped fortune cookies they made, etc.). I think I did that the year before for the "Cars" theme party too (made bumper stickers, painted t-shirts), but I may have had traditional goody bags then as well. I can't remember!
I've never been a fan of the bags of plastic junk that come home from parties. If you're going to give your guests a favor, make it something they'd really enjoy. The LED keychains, USB drive, and iTunes cards are great for that.
Sarah



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