On one hand, it definitely would have been nice of them to at least consider your shop for this.
On the other hand, maybe they have other connections to the other bike shop. Perhaps they know the owners better, have worked with them in other capacities. Maybe someone's sister-in-law works there. Maybe the other shop approached them with the whole idea of having a tour in your area, or with the idea of shipping the bikes to their shop - do they usually have bikes shipped to a shop, or is this a new thing for them?
A good approach might be to remind them that your shop could provide this service as a backup, and simply ask them to think about you for next year and let them know that you could provide competitive pricing - or whatever might make your shop a better place.
It's probably not so much a "slap in the face" as it is a not-quite-thought-out business decision.



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