Quote Originally Posted by pinkbikes View Post
TxDoc - you took the words right out of my mouth! Sponsors don't pay for results. They pay for exposure. If somebody with lesser results gets better exposure, then that may well represent a better investment to the sponsor.
+1 The reality is, they are a business, not a charity. Sponsorship is advertising. Results of any advertising is what counts, not what is "fair" to those selling the advertising.

If anyone has the time to set it up, it would be interesting to see a poll asking women here if they 1. follow racing, 2. follow specifically women's racing, 3. do the women racers influence their buying decisions, ect, ect