I like Jamie Olivier shows when he's just demonstrating his recipes by himself on the show without an agenda to convert a whole town.

Though these celebrity chefs are clever marketers and image makers, I have to credit folks like him, who have created an interest in certain readers/tv viewers to try cooking themselves. The image of the chef is so different now compared to the 1970's days of Graham Kerr.

And it's abit sad that mass audience appeal of Julia Child didn't truly happen until towards the final decade of her life. Meaning appeal to the younger generation.