Here is what a local bike shop has meant to me:

I had only owned cheap bikes that never functioned well and I didn't enjoy cycling much. I was 80 lbs. heavier - unhappy - and unsure what to do about it.

One day, a much skinnier friend said we should go look at the LBS for a "good" bike. I rode my first "quality" bicycle for the 1st time and was surprised to see that a "good" bike was only slightly more than a "cheap" one - and was much more durable and functional. I enjoy cycling now more than almost anything and am so grateful to all the LBS out there helping those who have lost hope, need joy, and desire better physical fitness. Don't despair.

Customers often need "education" as to why something is better. If you asked someone 20 years ago, would you pay $5.00 for a latte? or $15.00 for a lb. of coffee beans? they might have laughed. The Specialty Coffee Industry has educated many on why quality IS better. This is true of bicycles as well.

Maybe you could hold a free "bike education" class at the YMCA, or someplace - where you spoke about the importance of bike maintenance, care, and in general - a quality bicycle to start with. If I had known I wouldn't have wasted money on 3 cheap bikes in 5 years - I would have pony'd up for a quality bicycle and become obsessed a lot sooner.

Maybe you could set up a website (cheaply) or sell on eBay etc. to increase revenue. If you do, let us know on TE - I'm sure we could help.

You all matter to us. Local businesses are the heart and soul of their communities. I wish you good fortune in the year ahead and in all your endeavors.