Hand built wheels: what's the advantage?

[Ana]

I think Ana was actually asking was about custom built wheels and just didn't understand. It's the same question as asking about a custom frame. Many high end carbon frames are "hand built" to some extent, but they're still cookie cutter products. There are certain things that can be done to make the ride different in a custom built wheel.

Yes, I mean custom built wheels...hehe...most wheels are probably hand built (or maybe they aren't and that could be a less-than-desirable thing..) Refining my concept of them is exactly why I'm asking Mostly, a wheels built more for my weight and riding style My dream is to not hate climbing (which may or may not happen...ever)