Quote Originally Posted by cattygrrl View Post
Aside from crosswind performance, better-quality wheels differ little in feel.
Not entirely true. For instance, a low profile rim can be difficult to find in many pre-built wheels, and it can definitely be felt by lighter weight riders. Even my 200+ lb hubby can feel the difference in taller vs lower profile rims on chipseal or over repeated expansion cracks.

I think Ana was actually asking was about custom built wheels and just didn't understand. It's the same question as asking about a custom frame. Many high end carbon frames are "hand built" to some extent, but they're still cookie cutter products. There are certain things that can be done to make the ride different in a custom built wheel.