When I ordered my bike (over there in my avatar) the shop owner asked me what color bar tape...I said orange (my favorite color). As soon as I walked out of the shop it occurred to me that my bike colors were exactly the same as the label of my favorite beer, Bell's Oberon (notice the "bottles" in the bottle cages, heh). So my bike is "Oby". My hubby has a Specialized Roubaix Pro he calls Ruby, so Ruby and Oby are best of friends.