I allow myself to buy one quart of Safeway eggnog every year...it's the only store bought eggnog I like. Actually I don't just like it, I LOVE IT! But in a 1/2 cup serving, you get 180 calories, 25% of your day's saturated fat, and 22% of your day's cholesterol. Hence, the 1 quart/year limit. Thank heavens it's only on store shelves during the holidays.