Really good ideas!!! I'm talking to radio stations now, but yikes.... expensive!
Some of these ideas are really good for the long term. I think working on them now would benefit our season here come spring/summer. I think some direct mail would indeed be appropriate for some of our client base. Not everyone opens their e-mails. Maybe a post card or something. Hmmmm. Facebook... on it. My daughter is helping.
Our Maryland base is on the Eastern Shore of the Chesapeake Bay. If anyone knows the area (Kent County) it's really good cycling. Flat to rolling, wide shoulders. A couple of friends and I did a "Surf and Turf" one weekend last summer. We went down and stayed on one of the boats, did a century on Friday, went sailing on Saturday (had an instructor along who did a day of introductory sailing for my friends) and then did a 3/4 century Sunday. It was a blast!! I thought I might organize a few of them next summer. We only could only accommodate 8-10 people at a time sleeping/sailing on two boats, but what fun! We could have races.
"No hour of life is wasted that is spent in the saddle" -Winston Churchill