I have done very local, targeted radio for political fundraisers before (I know, that sounds weird). It was actually quite effective, and in our very small-time market, pretty cheap too. And we turned it around from concept to air in 24 hours.
Do you do direct mail?
And I know this sounds evil, but have you considered telemarketing? For political fundraising at least, it has a very high return rate. There are specific companies that handle political clients, I would bet that you would be able to find companies that handle your type of business too. You write the script (with help from the company if you want it), and you can schedule sessions in which you get to listen in and do quality control (even with a good company, this will leave you uncomfortable and cringing sometimes). But really, it's worth looking into.



Reply With Quote