Marketing Ideas... radio?

[Zen]

I like the facebook idea, I wonder how they target that?
Or Google search targeted ads.

For clarity, Google is a noun in this case.

[VeloVT]

I have done very local, targeted radio for political fundraisers before (I know, that sounds weird). It was actually quite effective, and in our very small-time market, pretty cheap too. And we turned it around from concept to air in 24 hours.

Do you do direct mail?

And I know this sounds evil, but have you considered telemarketing? For political fundraising at least, it has a very high return rate. There are specific companies that handle political clients, I would bet that you would be able to find companies that handle your type of business too. You write the script (with help from the company if you want it), and you can schedule sessions in which you get to listen in and do quality control (even with a good company, this will leave you uncomfortable and cringing sometimes). But really, it's worth looking into.

[krisl6]

I'd try social media avenues like Facebook, Twitter, etc. They're excellent marketing tools.

[Ritamarie]

Really good ideas!!! I'm talking to radio stations now, but yikes.... expensive!

Some of these ideas are really good for the long term. I think working on them now would benefit our season here come spring/summer. I think some direct mail would indeed be appropriate for some of our client base. Not everyone opens their e-mails. Maybe a post card or something. Hmmmm. Facebook... on it. My daughter is helping.

Our Maryland base is on the Eastern Shore of the Chesapeake Bay. If anyone knows the area (Kent County) it's really good cycling. Flat to rolling, wide shoulders. A couple of friends and I did a "Surf and Turf" one weekend last summer. We went down and stayed on one of the boats, did a century on Friday, went sailing on Saturday (had an instructor along who did a day of introductory sailing for my friends) and then did a 3/4 century Sunday. It was a blast!! I thought I might organize a few of them next summer. We only could only accommodate 8-10 people at a time sleeping/sailing on two boats, but what fun! We could have races.

[Zen]

Be sure to sign up for the Goose Chase this year.