Great ideas!

We're big users of Constant Contact... probably our best marketing tool. Many students tell me, "I've been getting your e-mails for years, and finally I'm ready!"

I've had students ask me if we're "on Facebook". I don't know the first thing about it (except what I read on the thread here!). I brought it up to my Dad/Boss (founder/owner of the school) and he was lukewarm on the idea. But I guess we don't know enough to understand the benefit, but a lot of companies are using it. My daughter is a big facebook user. Maybe I'll get her to set it up. I did finally get into blogging and we track our advanced training cruises on the blog. That's popular with our followers... like virtual sailing.

We also use google/yahoo ads extensively and go to several boat shows a year. We do very little print ads anymore. The return for the cost of print ads seems poor compared to internet and person to person.

Pedal Wench, now it makes more sense why your avatar is a guinea pig with a CD on it's head. I might very well be in touch. I'll start with the radio station reps and go from there. What's the usual turn around from idea to getting it on the air? Do your clients usually write the script? I'd be interested in exactly what you do from start to finish! I never really thought about what goes into a radio ad.

I actually came up with this idea on my bike ride yesterday. I guess it would be stretching it to say I was working while I was riding my bike.