I know it's been a while since anyone posted here, but wanted to add my two cents.

Assos and Chamois Butt'r are good products, but I was getting tired of shelling out as much as 18 bucks for a tube. So, lately, I've been using Udder Cream, as well as Destin and Bottom Butter (both in the diaper aisle).

Udder cream isn't as thick as cycling specific products, and the other two are much thicker, but I find that if I put a thin layer of Destin (does not wash off easily) or Bottom Butter, followed by a little Udder C. I'm good to go.

Good luck!