I'm an older rider and have issues with lack of lubrication down there anyway so I follow the Tour de France methodology in application of chamois cream. I slather the chamois, and pack it in as well. I love assos but the LBS doesn't carry it so I generally end up with pace line chois cream. I also ride with a very thick chamois, both for the padding and out of habit.

I dilike petroleum based products for the effect they have on the chamois, but I do used an all nutral salve caalled "everything balm'" by www.goodiesunlimited which contains camunula oil, menthol, tea tree oil, shea butter and several other good ingredients which help clear out bacteria, soothe aches, rubs, chaffing, hot spots, and itches.

marni