I like Woolite. So sue me. I wash all my clothes in it, since half of my everyday clothes are either merino or lycra anyway. I don't use a heck of a lot in the load. Hasn't hurt my precious wools yet in 2 years now. Everything comes out smelling fine. Tried Ivory Snow and hated the smell. Can't bear the awful smell of Head and Shoulders ((shudder)) Baby shampoo?- too many suds. My husband does his own laundry and uses that expensive Kucaburra wool wash stuff on it. it smells like lavender.