debating ALC5

[cindysue]

Here are some tips from the Breast Cancer Fund:

(just replace BCF with ALC below)

Fundraising Tips
It’s as easy as 1-2-3:
1. Set an ambitious goal for how much you want to raise and make a list of all the people you can
ask to make donations. Consider family, friends, colleagues, business owners and other
members of your community.

2. Get the word out…and ask for donations! Write letters. Send emails. Make phone calls. Talk
to people. Tell them why you’re taking on this challenge and what your personal goals are.
Suggest an amount and give a deadline, prior to Bike Against the Odds, for collecting their
donation.

3. After Bike Against the Odds, thank all your supporters and let them know how you did!
Some helpful advice:
Start fundraising now! Sure, asking for money can be intimidating, but in our
experience, not only have riders exceeded their fundraising goals, they’ve also found
the fundraising to be easy, and say they could’ve raised more – if they had only had
more time.

It is okay to ask for money. Breast cancer concerns all of us, but we don’t all have time to
work on solutions. Most people welcome the opportunity to contribute when asked, since
making a donation is an easy way to help. They just want to know that their money is going to
a national organization that can make an impact, and local programs that benefit the
community.

Don’t be afraid to be rejected. Not everyone you ask will say yes, but most will.
Make as large a list as you can of potential contributors, and don’t be afraid to ask.
People almost always wish they were in a position to help and are sorry when they have
to say no.

Get to know the Breast Cancer Fund. In response to the public health crisis of breast cancer,
our mission is to identify – and advocate for the elimination of – the environmental and other
preventable causes of the disease. Breast Cancer Fund is a leader in the environmental health
movement and is shifting industry, policy-makers, and the public toward a precautionary,
prevention-focused, and sustainable approach to protecting human health from toxic chemicals
and dangerous, environmental exposures. For more information on our work, check out our
Web site: www.breastcancerfund.org.

Make it personal. Tell people why breast cancer is an important issue for you personally.
This makes the issue most compelling to your potential donor, and is particularly effective in
the form of a letter.

Ask for a specific amount. Encourage donors to give the most they can. Tell them what your
overall goal is, and ask for an amount that will be reasonable to them. Remember that a $25
donation from one individual may be more of a stretch than $500 from another. Always
graciously accept whatever is given, even a decline.
Ask for help. Get a few friends, family members or co-workers to assist in your fundraising
efforts, either with moral support, help in writing and reviewing your letters, putting together a
fundraising event, or even asking people they know for donations on your behalf.

Fundraising Ideas:

Letter Campaign: By far the most common and highly effective fundraising method is a mailing
and/or emailing, primarily to friends and family, business associates and local businesses. Consider
slightly altering your letter to tailor it to the interests of the individual or group you are sending it to.
Include information about: a) what you are doing and why it is important; b) Breast Cancer Fund; c)
how they can support your effort by contributing toward your fundraising goal; d) how to make a
donation and the date you need it by. Remember to thank them for giving whatever they can.

Letter Writing Steps: (see sample letter)
• Develop a list of people to receive the letter.
• Write and send an effective letter and tell people how easy it is to make a donation
online.
• Make follow-up calls and/or emails. A week after people have received your letter,
follow up with those who haven’t responded and ask if they can support your effort.
People may misplace or set aside the letter and will appreciate a reminder. Followup
calls emphasize how serious you are and will usually double your return.
• Thank your contributors. Keep in touch with them after the event. Some riders send a
picture of themselves after completing their event, copied on a thank you letter with a story
describing their experience on Bike Against the Odds.
Matching Funds: Many companies will match funds raised or donated by their employees. If you or
your supporters work for such a company, these matches can double your fundraising effort. Be sure
to remind the people you solicit of this fact. Matching gifts will count toward your overall fundraising
goal if the gifts are received by October 7, 2005.

Host a House Party: House parties have a wide variety of possibilities. Host a brunch, picnic,
cocktail party, dinner party – just about any excuse to bring people together. Suggest a contribution to
attend or request voluntary donations at the party. Join forces with a group of friends in order to
maximize your potential mailing list, and divide up the work.
Other Possibilities: Try fundraising through a garage sale, car wash, or bake sale.



Sample Fundraising Letter
July 1, 2005
Susie Love
555 Mountain Street
Mill Valley, CA 94941
“We cycle to live out the gains that come with a diagnosis of cancer. In a venture of
our choosing – breast cancer gave us no choice – we apply our courage and faith that anything
is possible, if taken one step at a time. And we do it all as part of a team, cyclists and
supporters, knowing that there is more that we can achieve together than apart.”
-Andrea R. Martin, Founder, Breast Cancer Fund
Dear Susie,
I will be taking on a big physical challenge, and I need your help. I will be cycling a
challenging one day ride on Sunday, October 9th with hundreds of other people and the Breast
Cancer Fund to demonstrate my commitment to end breast cancer. I have set a personal goal of
raising $____ for my effort and I am asking you to support me by making a contribution of
$____ to the Breast Cancer Fund toward this goal.
I am cycling because I am tired of so many women getting this disease. Almost
everyone has had breast cancer touch their lives in some way. I don’t want to get it myself. I
know you share my concern. It is unacceptable that 1 in 7 women in America today have a
chance of getting breast cancer, and that the risk level is rising. In response to the public health
crisis of breast cancer, the Breast Cancer Fund identifies – and advocates for elimination of –
the environmental and other preventable causes of the disease.
I realize there are a lot of people participating in events to raise money for good causes.
I have chosen the Breast Cancer Fund because they are the only group focused solely on
prevention of the disease. With your help, we can find the root causes of breast cancer and
prevent so many more people from having to face this disease.
Please join me in making a difference by giving a contribution to the Breast Cancer
Fund and returning it to me by October 1st so I can cycle on your behalf. You can send a check
to me today (please make checks payable to the Breast Cancer Fund and include my name &
BAO-05 in the memo line) or visit my personal Bike Against the Odds web page at _____ to
make an instant credit card pledge online.
Many thanks,
Doris B. Strong
124 6th Street
Biketown, CA 99999