I love my bike computer - Garmin 705 Edge. I could see where you could easily start a competition with yourself via the computer and where it could spoil the fun of the ride. But, I am a data geek and I have a hard time judging how I did on a ride, so I use the data to congratulate myself for how well I did! I try, although sometimes not successful, not to beat myself up on days when the data isn't as good as I would like it to be.
One big plus, is I have seen my improvement month-over-month and it just makes me want to be on my bike even more!
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"I never made "Who's Who"- but sure as hell I made "What's That??..."