My dog gets itchy, too. Yes, fleas are the culprit and my current flea stuff (Frontline Plus) just can't keep up this time of year, although it seems to work fine the rest of the year. I've heard that FLP doesn't work so great in some areas of the country. My mother uses Comfortis on her dogs and a friend swears by Revolution. I have not switched, however.

Oatmeal shampoo is good, as is Aveeno oatmeal bath. It's temporary, but does seem to help. My dog eats Taste of the Wild dry food and he gets fish oil. That has seemed to help, too.

It's been suggested to me by a friend who is lot more familiar with dogs than I am that a flea collar might help, too. So I'm off to Southern States to get one of those as well.

I also got a Furminator brush and he loves being brushed. I figure that can't hurt.